What is The Grey Button? In most cases the grey (button) is a common reference to things that are lost, forgotten or discarded in a place no one wants to look. The Grey Button is about fashion, being hopeful, expressive, resilient, and valuable. It’s about finding buttons that are odd, random, special, or discarded and giving them a new purpose. The "grey" buttons are a symbol. We bring them back to life by featuring a button on each item we make that is unique to that item. It is our dream that The Grey Button appeal to a variety of people: anyone that can relate to persevering through the odds and being an individual, knowing that confidence, drive, and style are all garments held together by buttons sometimes called weird, unique and different.